News Archive

How to Make a Point Online

by Emily - February 12, 2015

One of life’s greatest balancing acts is stating how you really feel without getting people’s backs up. As a rule, we encourage our clients to be as open as they dare and to assign their own views and personality to their content.  Whether you’re ranting on your personal Twitter account, dealing with a customer complaint […]

Why call it PR?

by Emily - January 14, 2015

People often ask why our company is called Moonshine PR and not Moonshine Communications, or Moonshine Marketing, or Moonshine Digital, or just plain Moonshine. The answer usually leads me off on a long diatribe on semantics but I’ll try to keep it succinct. Marketing, social media, communications, PR; call it what you like. All these […]

Who should I let speak for my company on social media?

by Emily - September 11, 2014

I am often asked whether a company’s employees should be allowed to use social media on their behalf. The answer is an emphatic YES (with caveats). If you’re lucky enough to have employees who are engaged and proactive enough to want to promote your brand online then you really should capitalise on that.

Multiple Online Personalities

by Emily - August 27, 2014

There are a number of incredibly easy ways to manage multiple personalities online and from any platform. Here’s how I deal with it;