by Emily - March 10, 2015
There are a lot of people out there who are excellent at promoting themselves but may not necessarily be able to deliver the same for your brand as they do for their own.
by Emily - March 4, 2015
Communications professionals are plate tectonics. We never stop moving and sometimes we rub up against each other the wrong way. The trick is not to let the cracks show on the surface.
by Emily - February 12, 2015
One of life’s greatest balancing acts is stating how you really feel without getting people’s backs up. As a rule, we encourage our clients to be as open as they dare and to assign their own views and personality to their content. Whether you’re ranting on your personal Twitter account, dealing with a customer complaint […]
by Emily - January 14, 2015
People often ask why our company is called Moonshine PR and not Moonshine Communications, or Moonshine Marketing, or Moonshine Digital, or just plain Moonshine. The answer usually leads me off on a long diatribe on semantics but I’ll try to keep it succinct. Marketing, social media, communications, PR; call it what you like. All these […]
by Emily - September 11, 2014
I am often asked whether a company’s employees should be allowed to use social media on their behalf. The answer is an emphatic YES (with caveats). If you’re lucky enough to have employees who are engaged and proactive enough to want to promote your brand online then you really should capitalise on that.
by Emily - August 27, 2014
There are a number of incredibly easy ways to manage multiple personalities online and from any platform. Here’s how I deal with it;