News Archive

Beware of the Snakeoil Salesmen

by Emily - March 10, 2015

There are a lot of people out there who are excellent at promoting themselves but may not necessarily be able to deliver the same for your brand as they do for their own.

Professional Plate Tectonics

by Emily - March 4, 2015

Communications professionals are plate tectonics. We never stop moving and sometimes we rub up against each other the wrong way. The trick is not to let the cracks show on the surface.

Why call it PR?

by Emily - January 14, 2015

People often ask why our company is called Moonshine PR and not Moonshine Communications, or Moonshine Marketing, or Moonshine Digital, or just plain Moonshine. The answer usually leads me off on a long diatribe on semantics but I’ll try to keep it succinct. Marketing, social media, communications, PR; call it what you like. All these […]

Who should I let speak for my company on social media?

by Emily - September 11, 2014

I am often asked whether a company’s employees should be allowed to use social media on their behalf. The answer is an emphatic YES (with caveats). If you’re lucky enough to have employees who are engaged and proactive enough to want to promote your brand online then you really should capitalise on that.

Multiple Online Personalities

by Emily - August 27, 2014

There are a number of incredibly easy ways to manage multiple personalities online and from any platform. Here’s how I deal with it;