News Archive

Beware of the Snakeoil Salesmen

by Emily - March 10, 2015

There are a lot of people out there who are excellent at promoting themselves but may not necessarily be able to deliver the same for your brand as they do for their own.

Professional Plate Tectonics

by Emily - March 4, 2015

Communications professionals are plate tectonics. We never stop moving and sometimes we rub up against each other the wrong way. The trick is not to let the cracks show on the surface.

How to Make a Point Online

by Emily - February 12, 2015

One of life’s greatest balancing acts is stating how you really feel without getting people’s backs up. As a rule, we encourage our clients to be as open as they dare and to assign their own views and personality to their content.  Whether you’re ranting on your personal Twitter account, dealing with a customer complaint […]

7 Tried and Tested Tips for a Better Work-Life Balance

by Emily - January 21, 2015

This is a topic that has been covered in glorious Technicolor in books and every corner of the internet. None of these things are new and there are lists like this everywhere, we know, but honestly, we’ve tried everything! These are what worked for us. Feel free to comment with yours.

Who should I let speak for my company on social media?

by Emily - September 11, 2014

I am often asked whether a company’s employees should be allowed to use social media on their behalf. The answer is an emphatic YES (with caveats). If you’re lucky enough to have employees who are engaged and proactive enough to want to promote your brand online then you really should capitalise on that.

Multiple Online Personalities

by Emily - August 27, 2014

There are a number of incredibly easy ways to manage multiple personalities online and from any platform. Here’s how I deal with it;

Let’s get off to a great start!

by Emily - August 7, 2014

Here at Moonshine Towers we aren’t at all creepy, we can’t read minds but we do work hard to make sure that all our clients are clear what we are doing for them, why, and exactly how much it will cost. That’s why we’ve got a very clear set of questions we always ask our clients…